I am seeking a new challenge where I can utilize my experience to create communication solutions that deliver clear and timely information.
For more than a decade I have served as a consistent communications team player, working with District leadership on routine communications to major strategic initiatives, everything from levy campaigns to navigating the pandemic.
I enjoy collaborating with individuals from many different roles such as administrators, support staff, and community stakeholders to ensure that the correct information reaches families in a manner easily understood with the ultimate goal of student success.
I am passionate about learning new technologies that can facilitate communication with an audience to strengthen trust, increase engagement, and connect people with the resources they need. I am excited to bring this combination of public service, relationship-building, and digital communications expertise to an organization whose mission is focused on creating positive, lasting impacts for the community.
Core Expertise & Value:
- Strategic Collaboration: Partnered with diverse stakeholders, administrators, and support staff to align messaging with organizational goals.
- Audience-Centric Messaging: Translated complex policy and operational data into clear, accessible, and empathetic community updates.
- Digital Transformation: Leveraged emerging technologies to modernize outreach channels, boost public engagement, and deepen audience trust.
- Mission-Driven Results: Built resilient communication frameworks that directly supported community engagement, transparency, and organizational success.
I am eager to bring this proven blend of public service, relationship-building, and digital communication expertise to a forward-thinking organization dedicated to creating lasting, positive community impacts.
Skills
Content Management Systems: Sharepoint, Finalsite, Wordpress, Blackboard
Digital Tools: HTML, CSS, Adobe Creative Suite, Smartsheet, Social Media, School Messenger, Let's Talk, Smore, Peachjar
AI Agents and Chatbots: Copilot, Let's Talk
Experience
Digital Media Manager, June 2013 to Present
Digital Governance & Website Administration
- Direct comprehensive administration as the primary Webmaster for the main district portal, school sub-sites, and specialized project microsites.
- Maintain brand integrity across all public-facing platforms by enforcing strict digital governance and visual identity standards.
- Integrate new systems with our existing web technologies to ensure an intuitive, responsive, and secure user experience.
- Optimize site performance by continuously monitoring system efficiency, tracking visitor analytics, and auditing technical functionality and accessibility.
Mass Communications & Engagement Strategy
- Execute rapid-response workflows as the lead communications officer for emergency IVR broadcasts, text alerts, and executive email dispatches.
- Formulate proactive strategies to deepen civic engagement and connect families with critical community resources.
- Translate operational data from various departments into plain, accessible digital content that ensures absolute public transparency.
- Facilitate cross-functional partnerships with community stakeholders to streamline public service delivery and drive enrollment initiatives.
Systems Integration & Staff Capacity Building
- Develop digital tools with cross-departmental teams to maximize software utility for surveys, enrollment, and project management.
- Design custom web applications and tailored landing pages that actively support student attraction and retention goals.
- Cultivate staff independence by conducting ongoing CMS technical training and comprehensive quality assurance site reviews.
- Establish collaborative frameworks with program representatives to ensure decentralized digital content remains accurate and up to date.
Marketing Manager, November 2008- June 2013
LiveCLEVELAND!
- Spearheaded a comprehensive brand transformation for a civic non-profit, modernizing public image via web design, social media expansion, print assets, and event marketing.
- Partnered directly with the Executive Director to build a strategic B2B marketing model, positioning the organization as a high-value, in-house agency for regional non-profits.
- Deployed technical web development and professional photography skills to orchestrate high-visibility parallel marketing campaigns with community stakeholders.
Freelance Photographer, 1990 - November 2008
- Orchestrated high-impact visual campaigns in collaboration with creative agencies, higher education institutions, and non-profit organizations.
- Delivered custom editorial and commercial imagery that aligned with client brand guidelines to elevate multi-channel marketing campaigns.
Clients included Brigham and Women's Hospital, Harvard University, The Creative Source, Century Bank, and Fidelity Investments.
Education
Masters Certificate in Digital Multimedia, Clark University CCI, Boston, MA October 2006
Bachelor of Arts, Fine Arts, Mercyhurst College, Erie, PA February 1992
Contact
216-820-8585